Brand & Media Kit

The single source of truth for The Insanely Wicked℠ — mission, voice, bios, boilerplate, logos, colors, and ready-to-upload social images. If it's in here, it's approved for press, partners, and platforms.

⬇ Download everything (.zip)

Mission

We build the things we wish someone had built for us — web apps, AI agents, books, and tools that actually do what they promise. Ideas go from napkin sketch to shipped product with senior attention the whole way: no hand-offs, no bloat, no six-month discovery phases, and absolutely no guru talk. If it lives on the web or thinks for itself, we build it — and we build it wickedly good.

Brand voice — how we sound, everywhere

Plain beats fancy. If a fourth grader can't follow it, rewrite it. Real words, short sentences, concrete examples.

Funny, never mean. Sarcasm points at problems, not people. A wink is welcome; a sneer is not.

No guru talk. Ever. We don't "crush it," promise "passive income secrets," or count anyone else's six figures. Things take work, and we say so out loud.

Show, don't chest-beat. Confidence comes from shipped work, not from adjectives. Point at the thing we built.

Talk like a person. Write the way you'd explain it to a friend at the kitchen table — because that's who's reading.

One-liners & taglines

Primary: Wickedly good software, shipped.

Studio: The Insanely Wicked is a digital studio building insanely good web apps and AI agents.

Process: From napkin sketch to shipped product.

Bios — copy you can paste

Short (about 50 words): The Insanely Wicked℠ is a digital studio that takes ideas from napkin sketch to shipped product. We build full web applications and AI agents with real personality and real guardrails — including Coach Roger, the AI wellness coach. Small team, senior attention, wickedly good software.

Full (about 110 words): The Insanely Wicked℠ is a digital studio with big opinions about craft. We design, build, and launch complete products — web apps, AI agents, online stores, and books — and we stay for the unglamorous follow-through: payments, listings, analytics, the details that turn a build into a business. Our family includes Wicked Stacks (books and courses at wickedstacks.com), DoodleAI (doodle video creation at doodleai.app), Wicked Studio (our AI production cockpit), and Coach Roger, the AI wellness coach people actually talk to every day. Every project gets senior attention from first sketch to final push. No bloat, no buzzwords, no six-month discovery phases — just wickedly good software, shipped.

Founder: Michael Gardner is the builder behind The Insanely Wicked. He writes the books — Complete Business Mastery (a year and a half in the making), From Zero to Online Income, Stuck No More, The Digital Tapestry, and the Penny children's series — and ships the software: web apps, AI agents, and the tools that sell them. He explains things plainly, jokes at problems instead of people, and believes the best marketing is building something worth talking about.

Boilerplate — for press pages and "about" footers

The Insanely Wicked℠ is an independent digital studio building web applications, AI agents, and digital products, including the Wicked Stacks bookstore, DoodleAI, and the Coach Roger wellness app. Learn more at theinsanelywicked.com, or reach the studio at sales@theinsanelywicked.com.